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curl

from cleansing to styling — curly hair products that deliver

shop all ghost hydrate glossy curl volume bonding purple dry shampoo treatments stylers
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7 items
curl shampoo
curl shampoo

a curl-loving shampoo

Regular price
$22
Regular price
curl conditioner
curl conditioner

a curl-loving conditioner

Regular price
$22
Regular price
curl foaming gel
curl foaming gel

a lightweight foaming gel

Regular price
$22
Regular price
curl cream
curl cream

a curl-loving conditioning cream

Regular price
$22
Regular price
curl leave-in conditioner
curl leave-in conditioner

a curl-loving conditioning cream

Regular price
$22
Regular price
curl defining mask
curl defining mask

a curl mask for bouncy curls

Regular price
$22
Regular price
curl bundle
curl bundle

curl collection faves

Regular price
$70
Regular price
$88

FAQs

what products should i use for my curly hair?

curly hair types need moisture to stay soft, but also definition to keep its shape. products with a good mix of hydration and hold to fight frizz without feeling heavy will keep curls looking their best.

what products are good for curly hair?

the best products for curly hair work with your texture, not against it. you’ll want to look for hydrating and nourishing formulas to keep hair soft, defined and frizz-free—like our curl collection!

in what order do you apply curly hair products?

the right curly hair routine makes all the difference. we recommend starting with curl shampoo and conditioner to cleanse and detangle. apply the curl defining mask for deep hydration, then style with curl cream for softness or curl foaming gel to help provide hold and frizz control.

curl

about our curly hair products: powered by our sunflowercurl™ complex, our curl collection features a unique blend of oils from every part of the sunflower. these products for curly hair are designed to deeply nourish, detangle and help keep frizz in check.

from cleansing to styling, each formula helps with hydration and curl retention. whether you’re reaching for our shampoo and conditioner, our foaming gel and curl cream, or our leave-in conditioner and curl defining mask for an extra moisture boost, every product is made with good ingredients. no parabens, no harmful sulfates, no gluten—just vegan, cruelty-free formulas that help your natural curls to shine.