Follow these 5 tips to go from this:
to this:
Those who have curly hair know that the struggle is definitely real. Curly hair can predict the weather before you can, will be frizzy and wild when you want it to be smooth and bouncy, and when you’re craving a little dimension, will simply say “nah”. We know how it is, and we feel your pain. It’s just common knowledge that curly hair needs special care. See our simple tips and product recommendations for managing and moisturizing curly hair.
Avoid over-washing and heat
Since curls tend to be coarse, brittle and dry, over-washing and over-styling will only encourage their bad behavior. We recommend trying to keep your hair washing to a minimum and avoid heat whenever possible. When choosing hair products such as shampoo, make sure they are formulated to bring out the best in curly hair. Our Hydrating Shampoo and Hydrating Conditioner gently cleanses hair, replenishes moisture, preserves color and protects against heat styling.
explore the
hydrate collection
designed to moisturize,
repair and protect for
hydrated, healthy hair
Try co-washing to retain moisture
Co-washing, also known as conditioner-only washing, is a new trend where skipping shampoo (that dries out hair) is meant to help hair retain moisture while improving texture and manageability. The results will be somewhere in the middle of just-out-of-the-salon curls and second day curls. Try our Hydrating Conditioner with hydrolyzed quinoa to repair damage and meadowfoam that helps lock in moisture.
Style damp to tame frizz
Don't reach for your towel quite yet, instead try applying styling products to damp hair before you dry. Applying product to wet hair can help tame frizz and keep away any stiff or sticky-ness that may occur. Start with applying your favorite leave-in conditioner. Our Leave-In Mist is great for adding moisture and detangling, and then apply a small amount of Curl Cream (mixing them together works great too). Use your fingers to rake product through your hair and then scrunch and squeeze your curls upwards.
leave-in mist
multitasking leave-in conditioner
that moisturizes, detangles,
nourishes and smoothes
Plop it with a t-shirt
Use a t-shirt vs a towel to dry your hair, our favorite is (you guessed it) this super soft Verb shirt. Towels tend to absorb moisture (which ringleted women desperately need), and cause frizz by ruffling the hair cuticle. “Plopping” sounds like a gross term, but it actually is just a way of wrapping up your locks in a shirt and letting them dry for 10-20 minutes. Then flip your hair over a t-shirt, tie the sleeves around the back of your head so that your hair is sitting on top of your head, and voila! You’ve just plopped.
Stay hydrated and lock in moisture
If curly hair could drink water, it should stick to the 8-cup per day regimen. Because that’s not scientifically possible, it’s important to hydrate your hair throughout the day with products that retain moisture and have restorative properties to smooth brittle and coarse coils. Leave-In Mist does just that, and more! Leave-In Mist is specially formulated with bamboo extract that acts as a barrier on the hair shaft to lock in moisture (for the visual learners: think a bamboo shoot filled with water covering your hair). We also suggest using the Hydrating Mask once a week as a deep conditioning treatment.
Looking for more products to bring the best out in your curls? Take a look at our curl hydration and definition collection for a curated selection of our most curl-friendly products!
curl hydration + definition
moisturize, repair and
protect for touchably
soft, healthy curls
