A line of stylist-inspired products that helps you:
Our story began in 2011 in Austin, TX at Birds Barbershop Salons with a quest to deliver clean, cruelty-free, and affordable salon-quality hair products.
More than a decade later, our mission remains the same – to celebrate individuality and create a lasting, positive impact among our hair-loving community – because every great story needs a Verb.
Our best-selling Ghost™ Oil put us on the map. It has won countless awards and the hearts of many due to its ultra weightless, frizz-fighting benefits. Developed for those with fine hair and everyday washers, this beloved oil is powered by moringa oil and leaves hair smooth and shiny, without weighing it down.
We believe salon-quality haircare should be accessible to everyone. That’s why our entire line is one simple price*.
Whether you choose a Shampoo, Conditioner, Styling Spray or Oil - all full-size products are just $20.
Every Verb formula is clinically tested and proven to deliver best in class performance and real results you can see.
All Verb formulas are clean, vegan and PETA certified cruelty-free.
Our products are free
from parabens, gluten, harmful sulfates and phthalates.
Great haircare isn’t just about how you look– it’s about
how you feel.
We work with expert fragrance developers to create captivating scents that elevate your routine and create a sensory experience
you can enjoy throughout your day.
Hair plays a critical role in confidence and overall well-being.It’s just one of the reasons why every Verb product is formulated to be professional quality and is clinically tested and proven to deliver real results you can count on.Putting you in control to be your best every day.
We infuse delight in every moment of your hair journey. It’s easy to find exactly what you need with benefit-driven collections and products with straightforward names. Each collection features mood-lifting fragrances to create a sensory experience you can enjoy throughout your day. Our products deliver exceptional results and great hair brings happiness.
Our dedication to sustainability drives every aspect of our business, from the ingredients we select to the packaging we use. We carefully source natural, eco-friendly ingredients that are both effective and gentle on the planet. To reduce waste and promote a circular economy, we’ve reduced our use of virgin plastic and all bottles are now made with Post-Consumer Recycled materials.
